Choosing the right font is crucial when you want to convey a message for your business, personal project, or social media following. There are countless fonts available online, and the right choice comes down to preference as well as the overall branding you want to go for.
There are numerous things to consider when choosing the right font, here we will list the most fundamental ones.
The Font Should Be Easily Readable
The font should be readable and easy on the eyes, especially when used in large blocks of text. Additionally, consider the tone and personality you want to convey with your chosen font. You could try and test it in different sizes and in different positions.
Legibility is of high importance, because you may choose a font that is perfect for your business, but if your customer is unable to read the message of the font, it will render it useless.
Consider the Right Aesthetics
Let us say that your business specializes in antiques; it would therefore be silly to choose a font that is modern. Instead, opt for a classic and elegant font that aligns with the aesthetic of your business. This will help create a cohesive and professional image for your brand. Remember, the font you choose is a reflection of your business’s identity and values.
Get Inspired
Is there a brand or a company that you admire? If so, it is a good idea to get some inspiration when choosing the right font, especially if your business or content is in a similar field. Look at brands and think about how their fonts make you feel as a viewer or a customer.
Think about Your Target Audience
Consider the demographics and preferences of your target audience when selecting a font. It’s important to choose a font that resonates with them and enhances their overall experience with your brand. This will help establish a stronger connection and build trust with your customers.
Ask Around
It is always best to get a second opinion, as four eyes are more than two. Show your family, and friends, or even conduct research on the street, where you may ask strangers for their opinion, ideally ones who may be in your target demographic. Rome was not built in a day, and neither will the branding cornerstones of your company.
Remember, the font you choose will be a reflection of your brand’s personality and values. Take the time to find the perfect fit that aligns with your overall branding strategy. This attention to detail will set you apart from your competitors and leave a lasting impression on your audience.
Check If You Have the Rights to Use the Font
While there are numerous fonts online, not all of them are readily available at your disposal. Some may be for personal use only, with no commercial use available. But do not worry, if there is a font you like and you find out it is not for free use, you can search for one that is similar but free using your web browser.
This way, you can still achieve the desired aesthetic for your branding without risking any legal issues. Remember, it’s important to ensure that all aspects of your branding are legally sound to avoid any complications in the future.
Understand Your Goals
What is the project you are busy with? Different needs may require different fonts. For example, if you were making a video for your business, you might need fonts that are readily available, such as those in Premiere Pro text presets. If you need a new font for your YouTube channel, Canva has a number of free fonts ready for you to try out.
Make Sure Your Font Is Versatile
You might want to use your branding on various different means, such as websites, mobile apps, or outside signs. Making sure your font is easily recognizable, regardless of the setting, is a key strategy to success with your font of choice. This is why the font’s versatility is crucial.
Narrow Your Choices
Pick a few of the fonts you like the most (up to five) and compare how your logo or the rest of your branding looks in each one. You may want to try strategies such as looking at them side by side, by themselves, or in different sizes and colors. This way, you may find out which one stands out and which one fits the best for your brand identity.
Conclusion
Finding the right font may be a difficult task, but with enough research and enough attention paid to details, it will become an obstacle that you will be sure to overcome. It is important to note that even most of the top companies have changed their fonts in the past or rebranded completely. Therefore, there is no shame in trial and error.
